“Kabhi socha nahi tha ki ek ‘bas karna hai’ waali feeling ek din brand ban jaayegi.”

Aloura wasn’t born in a fancy office or with a perfect business plan. It was a dream stitched together by college students — with no fancy degrees, no industry knowledge, and frankly, not even the funds to get started. But we had something stronger: a fire — a vision that refused to settle. It all started in college dorm rooms — through late-night conversations, endless ideas, and a shared determination to build something of our own.

No fashion background.
No big investors.
No clue about fabrics, fits, or fashion forecasts.
Just a gut feeling… and a lot of Google searches.

“Zindagi ek runway hai, aur har aurat deserve karti hai ek aisa outfit jo uski kahani keh sake.”

Built on the essence of the Old Money aesthetic, Aloura is all about refined elegance — creating corporate and party wear that speaks of quiet confidence, timeless style, and understated power. We launch two meticulously designed pieces every month, crafted for women who lead, who hustle, and who know how to carry themselves with grace and ambition.

We learned everything from scratch:
How fabrics fall
What cuts flatter real women
How to build a brand when all you have is a dream

Design by design, mistake by mistake, we built Aloura — with our own hands, and our whole hearts. When you wear Aloura, you’re not just wearing clothing — you’re wearing a story of hard work, growth, and belief. Our pieces are never mass-made. They are crafted, cared for, and created with a purpose. Aloura is more than a brand. It’s a movement for the ambitious, the elegant, and the unstoppable.

Connect with us:

• Email: alouravogue@gmail.com
• Email: alourafabindia@gmail.com
• Instagram: @aloura.vogue
• YouTube: Aloura Vogue
• Pinterest: Aloura on Pinterest
• Facebook: Aloura Vogue Facebook